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Brent Yates Founder of Aion: Mastering Personal Growth and the Fitness Industry

Episode 70


In this episode of the Matthews Mentality Podcast, host Kyle Matthews is joined by transformational leader, entrepreneur, and advocate for personal growth, Brent Yates. Brent, the founder of Aion, a performance lifestyle brand designed to elevate the human experience, shares his journey of personal and professional transformation. From his roots in construction and engineering to hitting rock bottom and finding resilience, Brent discusses the inspiration behind his revolutionary Aion weight vest. This patented product combines resistance, compression, and heat capture to amplify every movement, and is making waves in the fitness community, endorsed by high-profile athletes and biohackers. Brent also shares insights on the mental and physical benefits of wearing weight, backed by scientific data, and offers advice for aspiring entrepreneurs on starting and growing a successful business. Don't miss this inspiring conversation filled with practical wisdom and motivation for personal and professional growth. 



Show Notes:

00:00 Ancient Strength Training Secrets

01:08 Introduction to Brent Yates and Aion

02:11 Personal Transformation and the Birth of Aion

05:10 The Role of Family and Early Life Influences

07:41 Challenges and Rock Bottom

10:36 Rebuilding and Finding Purpose

15:35 Creating the Aion Weight Vest

25:50 Benefits and Science Behind the Aion Vest

36:11 The Science Behind Weight Vests

36:41 Exploring Blue Zones and Longevity

37:07 The Importance of Bone Density

38:34 Designing the Perfect Weight Vest

40:09 From Business Success to New Ventures

41:22 Inspiring Others Through Personal Transformation

45:53 The Growth and Future of the Weight Vest Company

51:01 Advice for Aspiring Entrepreneurs

57:21 The Importance of Mentorship and Support

01:02:04 Final Thoughts and Inspirations


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