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Co Founder of GElt Ventures: Keith Wasserman

Updated: Apr 23

Episode 22

Keith Wasserman has “never had a job.” Co-Founder of Gelt Ventures and Kyle Matthews’ longtime friend, Keith is a real estate powerhouse whose tenacity evolved from selling 200,000 assets on eBay in college to acquiring $3 billion worth of multifamily and self-storage properties. After Keith bought his first property in 2009, he met his wife—equally tenacious and an avid cold caller—and the two started what’s now a multi-billion dollar commercial real estate venture in the western United States. Keith discusses investing strategies, building business relationships early on at USC, managing a career with his wife, and overcoming challenges in raising capital.

Show Notes

00:00 – Introduction

00:30 – Building a Real Estate Empire

04:32 – From First Fourplex to Multifamily Mogul

05:42 – Navigating the Market: Strategies and Insights

15:25 – Expanding Gelt's Portfolio

28:13 – The Evolution of Gelt's Operations

37:20 – From Single-Family Homes to Apartment Communities

38:38 – The Art of Balancing Work and Personal Life

39:12 – Finding Joy and Fulfillment in Work

42:12 – Navigating Challenges and Partnerships in Real Estate

44:21 – The Evolution of a Real Estate Career

46:19 – Starting a Fund

01:02:04 – The Power of Building Relationships

01:09:51 – Reflecting on Success and Reputation

To Connect with Keith on LinkedIn Click HERE

To Connect with Keith on Twitter Click HERE


This show is brought to you by Matthews Real Estate Investment Services. Thank you for listening. If you have any comments, questions, or concerns, please contact


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