Leslie Mosier: Creating Doug the Pug and a Brand That Broke the Internet
- lorivalencia3
- May 27
- 1 min read
Episode 64
Join us on The Matthews Mentality Podcast as we dive deep into the story behind Doug the Pug, the internet sensation with over 18 million followers, with Leslie Moser. Leslie, a seasoned social media strategist and entrepreneur, shares her journey from the music industry to creating a global brand around her adorable pug. Hear about the trials, triumphs, and strategies that propelled Doug to fame, including viral moments, managing an extensive social media presence, and overcoming personal and health challenges. Whether you're a follower of Doug, an aspiring influencer, or a small business owner, Leslie's insights into digital storytelling and brand building are sure to inspire and inform.
Show Notes:
00:00 Intro
02:06 Meet Leslie Moser: The Human Behind Doug the Pug
03:29 The Journey to Social Media Stardom
04:38 The Challenges and Realities of Influencing
13:25 The Power of Authenticity in Brand Building
19:30 From Music Industry to Pug Stardom
20:48 The Early Days and Vision for Doug the Pug
37:02 Facing the Fear of Starting a Business
37:18 Embracing Uniqueness and Taking Leaps
40:31 Building a Brand with Integrity
43:43 Dealing with Online Criticism
48:28 Shark Tank Rejection and Resilience
54:11 Overcoming Health Challenges
01:03:29 Future Aspirations and Personal Growth
01:10:56 Final Thoughts and Social Media Advice
